"Priority Map" program

Discover the real potential of digital marketing.

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WebMa's "Priority Map" helps you make the right decisions and save money on learning.

The world of digital marketing is a complex one, where even as an expert it is a challenge to keep up with developments on a daily basis. If you are not constantly involved, it is particularly difficult to decide on the most effective ways to invest your budget and focus your efforts.

Aligning business objectives and marketing

Our analysis helps you understand how your current digital activity reflects and supports your real business goals. We identify the key issues that have the most significant impact on your business results.
Data and reporting

Performance and data strategy survey

As part of our analysis, we will assess how well your current PPC, measurement and data strategy and website meet your expectations and how well you are positioned to operate at the right level of performance in 2024.
Deep dive research and strategy

Opportunity and Risk Analysis

We identify the untapped opportunities that could have significant business returns in the short term and assess the risks that pose the greatest threat to operations.

Priority setting

The analysis will give you a crystal clear picture of where you should focus your efforts and investments to get the most out of the resources available, and what dependencies you should expect.

For whom?

  • Companies that are currently active in digital marketing and want to make the most efficient use of their resources.
  • For those who are unsure if they are heading in the right direction?
  • For companies where the decision maker/manager wants an objective view of the current situation in terms of opportunities, threats and risks.
  • For those who feel they need help to avoid getting lost in a maze of tactical elements and want to build a conscious, data-driven digital presence.

Why?

  • Over the past nearly 20 years, regardless of company size or industry, we’ve found that the biggest leadership challenge is aligning digital marketing with business objectives.
  • To ensure that our partners don’t make ad-hoc decisions about what to focus on in response to current trends and impulses.
  • Inappropriate strategic and prioritisation management means ongoing data loss and risk, which will require even more attention from the executive side in 2024 due to AI-driven data strategy and privacy changes.

CONTENTS

Deep dive research and strategy

2X2 HOURS BUSINESS GOAL ANALYSIS AND AUDIT

DETAILED DIGITAL ECOSYSTEM MAPPING - PERFORMANCE, MEASUREMENTS AND DATA STRATEGY

Project manager

MANAGEMENT DOCUMENTATION WITH PRIORITY MAPPING AND EVALUATION

TESTIMONIALS

What People Say